Brad alkazin wikipedia
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Vemma verdict: FTC wins, preliminary injunction granted
You’ve read the opinions, you’ve read the mostly one-sided accounts of what went on at the September 15th preliminary injunction hearing, you’ve seen Vemma’s CEO declare god is on his side all week…
Now let’s take a look at the facts.
The whole purpose of the September 15th hearing was to have the court examine
whether the FTC has still met its burden to show that it is likely to succeed on the merits of its claims against Defendants and the balance of equities tips in its favor, in light of the arguments and evidence presented by Defendants.
Or in other words, did the FTC’s initial arguments hold up under scrutiny (provided via Vemma’s legal defense)?
The FTC charged Vemma were in operation of an illegal pyramid scheme and guilty of false and misleading representations.
Is Vemma a pyramid scheme?
As defined in Judge Tuchi’s order (citing Omnitrition and Koscot):
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Alex Morton denies knowledge of Vemma FTC bust
Although it was more of a pitch for Jeunesse by Luke Hessler, a former top earner in Vemma, Alex Morton did speak for a good fifteen minutes in an attempt to clear the air.
The platform of choice was a two-part Periscope video titled “The Truth Call” parts 1 and 2.
Hessler waffled on for the first part of the call and start of the second (he referred to it as the “decision call”), with efternamn taking over about a quarter of the way through.
Like inom said, it was mostly a pitch for Jeunesse (Hessler has ditched Vemma for Jeunesse following the FTC bust), but efternamn did reveal some backstory to his own decision to leave Vemma.
According to Morton (right), he began to feel things weren’t quite right at Vemma after his father informed him his business was in decline.
About eighteen months ago my dad started tracking numbers, he’s a numbers guy, and every week he would basically tell me that, y’k
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Vemma
Multi-level marketing company
Company type Private Industry Dietary supplements Predecessor Founded Tempe, Arizona (2004 (2004)) Founder Benson K. Boreyko Defunct 2015 Headquarters Tempe, Arizona
,United States
Area served
Worldwide Key people
Benson K. Boreyko (CEO)
Karen Boreyko (co-founder)
Lauren Boreyko (co-founder)
Brad Wayment (COO)
Yibing Wang (Chief Scientific Officer)
Adrian Berry (Chief Medical Officer)Products Vemma, Verve, Bod·ē, NEXT Website vemma.com 33°38′38″N111°53′57″W / 33.643787°N 111.899148°W / 33.643787; -111.899148
Vemma () Nutrition Company was a privately held multi-level marketing[1][2][3] company that sold dietary supplements.[4] The company was shut down in 2015 by the FTC for engaging in deceptive practices and being a pyramid scheme.[5]
The company, based in Tempe, Arizona, was founded in